Mak Wah Sung Vincent 麥華嵩

  • Scholarship in 1994 at University of Cambridge

Vincent Mak is currently a Professor of Marketing & Decision Sciences at Cambridge Judge Business School, University of Cambridge, the same university that he attended as an undergraduate and research student. After graduating from Cambridge, he worked as a journalist, editor, and writer/broadcaster in the Hong Kong media. He later returned to academia when he began studying for a PhD at the business school of the Hong Kong University of Science and Technology (HKUST). He completed his studies in 2008 and, after a year as Visiting Assistant Professor at the HKUST, joined the Judge.


Vincent's academic research covers pricing, competitive strategies, strategic consumer behaviour, decision making, game theory, and experimental economics. He also continues to write regularly on classical music and the arts for Hong Kong publications. Another line of pursuits outside academia is creative writing in Chinese; he has published more than half a dozen books of prose essays and fiction.